Marketing Assistant Job Announcement

The Music for Healing & Transition Program, Inc. (MHTP) is receiving applications for the position of Marketing Assistant. Please see “Requirements for Application” below.

The position of Marketing Assistant (MA) is a part-time position responsible for assisting in the implementation of the Music for Healing and Transition Program overall marketing strategy in a manner consistent with the mission and goals of the organization and the duties described in the Job Description. The emphasis of the work is growing MHTP’s social media presence, acting as Webmaster, and assisting in writing content, editing other’s content, finding graphics, and creating materials.

MHTP’s MA is engaged as an independent contractor. Compensation for this part time position is $10,300 per year.  The MA must be able to have flexible work hours for staff meetings, conferences, and other duties.

The MA works from her or his home office. MHTP may cover miscellaneous office expenses for MHTP work, such as printing and postage.

The complete Job Description for the MHTP MA is included with this announcement and is available in PDF form.

Marketing Assistant Job Description (PDF)

PLEASE NOTE. We anticipate the Marketing Assistant will start work on June 10, 2024, for a one-week training period through June 14. The job commencement would then begin June 15, 2024.

MHTP is an equal opportunity employer. MHTP prohibits discrimination in all of its programs and activities on the basis of gender, race, color, national origin, age, disability, or sexual orientation. MHTP seeks to reflect in its staff, contractors, directors and students, diversity that which is commensurate with United States demographics.

Requirements for Application

Interested applicants must submit the following materials electronically to the MHTP Chief Executive Officer (CEO) at ceo@mhtp.org  (see below):

1. Your current resume. Include details of positions held (paid and unpaid) that relate to the duties of the MA as described in the attached Job Description and Knowledge, Skills and Abilities (KSAs) listed below.

2. Your written responses explaining how you have gained the KSAs listed below. Address each of the KSAs thoroughly, individually, and clearly note how you obtained the KSAs through prior positions or life experience and as reflected on your resume. 

3. Your written response to the following: “Please reflect on and tell us why you would like to become the Marketing Assistant of MHTP.”

4. Please provide a writing sample and PowerPoint presentation you have produced.

Application Process

Applications will be accepted immediately with a final deadline of May 22, 2024. Please send all materials listed above in “Requirements for Application” electronically to the MHTP Chief Executive Officer, Carol Spears, at ceo@mhtp.org.  Any questions about the position are also to be directed to Ms. Spears.

Applicants will be rated based on their qualifications for this position as shown by the education, experience, and training related on their resume and responses to the Knowledge, Skills, and Abilities. Paid and unpaid experience will be considered.

Please be specific and detailed in responses to the KSAs.

Knowledge, Skills, and Abilities (KSAs) Required for Incumbent:

1.  Social Media

• Ability to create, produce, schedule and maintain social media posts.

• Ability to write effective content, utilize photographs and graphics, search for copyright-free images.

• Ability to launch and maintain new social media channels (e.g. Instagram).

• Ability to use analytics (Google analytics) to measure performance of social media channels and take action to improve performance.

2.  Website Management

• Ability to work using Squarespace (preferred) or other website platforms.

• Ability to refresh or revise an organization’s website.

• Ability to set up and maintain special pages on a website, e.g. philanthropic giving and special event pages.

3.  General Marketing 

• Ability to create virtual newsletters or other collateral organizational growth goals.

• Ability to assist in setting up marketing events or campaigns (e.g. Giving Tuesday).

• Strong ability in writing and oral communication skills.

Marketing Assistant deliverables and responsibilities:

Introduction

The position of Marketing Assistant (MA) is a part-time independent contractor position responsible for assisting in the implementation of the Music for Healing & Transition Program’s (MHTP) marketing strategy in a manner consistent with the mission and goals of the organization. Most of the work will be accomplished from the home office of the incumbent.

MHTP is a non-profit 501(c)(3) educational organization which trains and certifies musicians to provide personalized live therapeutic music at the bedside to create a healing environment. Graduates of MHTP are Certified Music Practitioners (CMP)®.

MHTP was established in 1994. It operates exclusively for charitable, literary, and educational purposes, funded from tuition and donations. MHTP is a founding member of the National Standards Board for Therapeutic Musicians, which creates and maintains professional standards for certified therapeutic musicians.

The charitable and educational objectives of MHTP are to:

1. Serve the ill and dying with live therapeutic music to facilitate and promote healing or assist in the life/death transition.

2. Teach the practice of this service.

3. Establish centers for education throughout the United States and internationally.

4.Provide the most up-to-date information and research findings about live therapeutic music (LTM) and the profession of CMP.

5. Provide continuing education opportunities for our graduates.

6. Develop affiliations with healing, charitable, and educational organizations where this service can be provided by CMPs.

Major Duties of MHTP Marketing Assistant

1. Growing MHTP’s Social Media Presence

•  Write, create, and schedule posts for social media.

• Create content directed at key audiences, to promote MHTP campaigns, events, and ways to make philanthropic donations.

• Create graphics or find copyright-free graphics that enhance and express social media posts.

• Report on success of social media strategies

• Utilize Google Analytics, Ad Words, Squarespace, social media advertising and other tools to enhance and analyze the performance of MHTP’s online presence and make changes as necessary to improve the performance.

   

  2.  Act as MHTP’s Webmaster

• Write, create, and schedule more advanced posts and pages for the website.

• Working in Squarespace, update and revise the MHTP website to ensure information is easily accessible, well-organized, and effectively promotes the mission of MHTP, and new programs/campaigns.

• Provide guidance to the Program Coordinator as needed on more advanced Squarespace functions

   

  3.  General Marketing Responsibilities

•  Produce the bi-monthly MHTP virtual newsletter working with MHTP staff to determine content, write and edit copy and provide appropriate graphics. Create an annual calendar of content and special editions of the newsletter and social media posts.

• Produce special bulletins for large and/or significant events.

• Assist with the setup, facilitation, and completion of marketing events and online efforts.

• Assist in the development and coordination of various marketing activities to achieve organizational growth goals.

• Communicate effectively in writing and verbally, including using presentation tools like PowerPoint.

• Meet deadlines.

• Maintain a flexible work schedule.

Performance Evaluation Criteria

1. Successful accomplishment of the Major Duties of the job description.

2. Development of positive working relationships, including but not limited to MHTP’s staff, CMP’s, teachers, donors, professional advisors (e.g. fund raisers), hospitals, educational institutions, professional associations, and any others as directed by the Chief Executive Officer.

3. Advancement of the mission and vision of MHTP.

Supervision: The Marketing Assistant reports to and collaborates with the Chief Executive Officer.

Guidelines for carrying out Marketing Assistant Duties: Guidelines include the MHTP Bylaws and Articles of Incorporation, relevant Standard Operating Procedures of MHTP, MHTP Marketing Plan, MHTP Development Plan, and the MHTP Strategic Plan.